• Each cosmetic item (i.e. foundation, face powder, blusher, eye shadow, etc.) offers a choice of textures which could include liquid, cream, block, gel, powder, cream powder and so on. These textures dictate the end result of a make-up. And to highlight the dramatic effect that changes in the formulations of textures have on the finished 'product' we can draw a parallel between two identical make-ups. Look at the photograph of the heavily pan-sticked,
• dark-eyed ghost face of the sixties and compare it to the modern equivalent. The same dark-eyed, pale-faced look is there, but because of refined textures of cosmetics the result is altogether softer, more subtle and feminine.
• Today there is a bewildering choice of cosmetics and textures, and this chapter identifies the different types and explains the purpose and effect of each. You will then be able confidently to select the right combination of products for yourself.

• Foundation This is used to give the skin an even tone. To 'neutralise' red cheeks, broken veins and freckles. It is essential on the majority of skins if make-up is to look really effective.
• Foundation also provides the base for all other make-up. It makes their application easierand provides a surface to which they can adhere.
• Never think in terms of colour with foundation but in terms of Light, Medium and Dark. Remember, its main purpose is to even out natural skin tone and not to change the colour of the skin.
• Textures Foundation is available in either liquid, cream or solid form. The majority of these are oil-based, ideally for use on dry, normal or combination skin, but they are also used extensively on oily skin. Water­based foundations are specifically for oily skins but have only relatively recently become available.
• Liquids are the 'finest' and therefore 'lightest' of the three textures. They allow the normal skin tone to glow through and so give a smooth but natural look. Concealers can be used underneath to hide blemishes, dark circles under the eyes, etc. Liquid foundation should always be used for aday make-up unless your skin has a problem with widespread blemishes which dictate the need for extra cover. In which case...
• Creams are 'heavier'than liquids and so
• Even at a distance quite mild imperfections ruin the even skin tone effect essential to a perfect make-up look (right)
• for 'normal' make-up as it is excessively heavy and obvious; it is therefore not mentioned again in this book.
• 'Tools' you need. Dot liquid and cream foundation with an eye shadow shading brush and blend with a sponge.
• Tinted Gels and Tinted Moisturisers These are not classed as foundations as they do not give any coverage. However, they are acceptable as a base for make-up if used on a fairly even skin tone. They can be successful in giving skin a healthy glow or a tanned look. Loose or Block Powder can be applied on top.
• Solids create a mask or marble-like effect. Popular in the sixties, today they are only used for dramatic effect in photography, for theatrical purposes and fashion shows. A solid must never be used hours, slide off the skin. It also gives staying power to Ii stick, and prevents cream blusher andp cream eye shadow from creasing. Face powder is the essential finishing touch to all good make-up.
  Except for special effect, face powder is not used to add colour to the face. Those powders that are coloured today contain a tint which makes them light in texture, unlike the very heavy powders of yesteryear which contained a pigment.

Fashion Make ups